Where every play becomes a memory...

Welcome to SFSL Media Group. My name is David Murphy. Over 22 years in law enforcement and public service, I learned how powerful it can be to tell people’s stories through writing and photography.

SFSL Media Group was born from that passion for community and my love of coaching. After nine years as a football coach, I stepped away to watch my sons play sports through high school. Now that they’re about to head out of the house, it’s time to get back to my happiest place in the world: the sidelines.

SFSL Media all started with Shots From the Sideline, a sports podcast created to break down the plays, the players, and the moments that make sports unforgettable. Before picking up a camera, I spent two years as a freelance college sports writer, covering games and finding the stories behind the scoreboard. What began as a hobby quickly became a passion, and that passion grew into photography. Writing taught me how to capture a moment in words; the camera lets me capture it in a single frame. Today, SFSL Media Group brings that same storyteller’s eye to the sidelines of high school and youth sports. From Friday night lights to the next generation of rising stars, we capture the action, emotion, and pride that define every game, giving athletes, families, and programs photos they’ll treasure for years.

David Murphy Owner | Photographer